Instagram Inspiration

07/03/2016 15:07:32

To help you start your hospitality account or improve an already existing account, we’ve put together some top tips and also picked out some inspiring accounts to follow.

Instagram is one of the most influential forms of social media and therefore a key tool to engage potential customers. In September 2015 statista predicted that the network had reach of around 400 million monthly active users. That’s a lot of potential business. And what’s more… it’s free to set-up an account so what are you waiting for? Get Instagramming!

Get photo-sharing and elevate your marketing campaign to the next level.

Top Tips

  • Have a plan: Make sure your Instagram account ‘fits’ with your marketing style and appeals to your target audience 
  • Hashtags are key: Use relevant hashtags in order to get seen by more users
  • Create your own: You might want to create your own hashtag (if you don’t already have one) as this will increase the campaigns exposure leading to more followers and who knows, you could even end up trending!
  • Be proactive: Post regularly, at least once a day to keep your followers interested
  • Make it appealing: Being a photo based sharing platform it’s key that the images used are visually appealing. Try out the filters and other editing tools if you can’t afford professional pictures
  • Tell them who you are: Ensure you complete the bio and add in a ‘profile’ image and link to your website. The overall aim of the account is to drive more visitors to your website and in turn come to your hospitality business so make their visitor journey clear and simple
  • Add some narrative: Although the images are key, don’t neglect the narrative. Make sure you include some interesting, relevant and on-brand copy with each post
  • Enjoy!

Inspiring Hospitality Accounts

Here are just a few of the 1000s of inspiring, fun, smart and quirky accounts that are already making the most of this popular social media.

The Pig Hotels 

Image credits: The Pig Hotel Instagram

Watsons Bay Boutique Hotel

Image credits: Watsons Bay Boutique Hotel Instagram

Urban Cowboy Bed & Breakfast

Image credits: Urban Cowboy Bed & Breakfast Instagram

The Mae Deli 

Image credits: The Mae Deli Instagram


Image credits: BuvetteNYC Instagram